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WWE Joins The Viacom vs. YouTube Battle
Written by Jason Brown on Mar 19, 2007 - 9:58:59 AM
source: PWInsider
--MultiChannel News has an article talking about the Viacom and Google/YouTube battle which mentions WWE as a party which makes YouTube remove many copyrighted videos. The article states:
“Next consider the experience of World Wrestling Entertainment. Clips from WWE — whose USA Network program, Monday Night Raw, is consistently ranked the top-rated program each week on basic cable outside the National Football League season — often show up on YouTube.com.
WWE vice president of corporate communications Gary Davis said the company orders YouTube to pull many videos from the grappling group's programs off of the Web site. But WWE is working with YouTube to promote its programming by posting short, promotional clips for events such as its annual Wrestlemania pay-per-view telecast, he said.
“We've been very vigilant and aggressive about going after unauthorized use of our intellectual property on YouTube,” Davis said. “But we also are very aware of the promotional value of YouTube and we continue to look at ways to test and try things out on YouTube.”
WWE sells DVDs through “ShopZone,” an online store on its Web site (http://shopzone.wwe.com), but the company doesn't have deals to sell online video through Google Video, AOL, Apple's iTunes store or other Web venues.
The company is looking at selling online downloads through those outlets, as well as its own Web site, Davis said. WWE.com generates 15 million unique visitors per month and delivers 46 to 50 million free video streams monthly, on average, he added.”
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